Signal Orchestration

Custom
Signals

Track any signal you can imagine. Scrape any webpage with Firecrawl, use AI reasoning models to extract exactly the signals you care about—from LinkedIn profiles to Sales Navigator to custom websites—then route insights to your CRM or Slack.

How It Works

Agentic Flow for Custom Signals

Define what matters to you, and let AI find and act on those signals

🔥 Scrape with Firecrawl
Any website, LinkedIn, Sales Nav
🤖 Custom Signal Research Agent
AI reasoning to extract your signals
📊 CRM Update
HubSpot, Salesforce
💬 Slack
Instant notifications
1

Define Your Signals

Tell Dhisana what signals matter to you in plain English—funding announcements, tech stack changes, hiring for specific roles, expansion plans, or any custom criteria.

2

Scrape Any Source

Firecrawl pulls content from any webpage—company websites, LinkedIn profiles, Sales Navigator, news sites, job boards, or custom URLs you specify.

3

AI Extracts Signals

Reasoning models analyze the scraped content to identify your defined signals, extracting structured data and determining relevance and urgency.

4

Route & Act

Matching signals automatically update CRM fields, trigger Slack alerts, add leads to sequences, or kick off any workflow you configure.

Why Custom Signals Matter

Every business has unique buying signals—now you can track them all

Unlimited
Signal Types

Not limited to pre-built signals. Track anything from podcast appearances to patent filings to specific webpage changes.

Any Site
Data Source

Firecrawl handles JavaScript-rendered sites, LinkedIn, Sales Nav, and complex web applications that regular scrapers can't.

AI-Powered
Reasoning

Not just keyword matching. Reasoning models understand context, nuance, and can make judgment calls on relevance.

Real-time
Routing

Signals flow immediately to CRM, Slack, or sequences. No manual review required for high-confidence matches.

Custom Signal Examples

Common custom signals our customers track

Leadership Changes

Track when target accounts announce new C-suite hires, board appointments, or departures—scraped directly from press releases and LinkedIn.

Funding & M&A

Monitor for funding announcements, acquisitions, or IPO filings. Get alerts the moment news breaks on company websites or news sites.

Tech Stack Changes

Detect when companies add or remove technologies from their stack. Scrape careers pages, GitHub, and tech directories for signals.

Product Launches

Track when prospects launch new products or features. Monitor product pages, blogs, and social announcements for launch signals.

RFP & Contract Signals

Monitor government sites, procurement portals, and industry boards for RFPs or contract renewals in your space.

Awards & Recognition

Track when prospects win awards, make "best of" lists, or receive industry recognition—great timing for outreach.

Powered By

Scrape Any Source

Firecrawl handles the complex scraping so you can focus on signals

Web scraping engine

Profiles & company pages

Advanced prospecting

Custom URLs & pages

Track the Signals That Matter to You

Stop waiting for vendors to add the signals you need. Define your own and start tracking today.

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