Comparing Dhisana AI with Enterprise GTM Platforms — Gong, HubSpot, and Salesforce Agentforce
Mid-sized companies adopting AI-driven GTM orchestration often underestimate how quickly enterprise pricing models scale. Seat-based pricing, platform fees, and per-action usage meters create a hidden success tax.
Dhisana AI takes a different approach by pricing on active lead volume with unlimited seats, enabling predictable spend even as automation scales.
Typical Mid-Market Company (15-20 GTM users, 10,000 active leads/month)
| Platform | Typical Annual Spend | Primary Cost Driver | Hidden Costs |
|---|---|---|---|
| Dhisana AI | ~$5,000 / year | Active leads per month, unlimited seats | None |
| Gong | $50,000+ / year | Platform fee + per-user licenses | Integration fees, training, storage overage |
| HubSpot Enterprise + Breeze | $50,000+ / year | Seat pricing + onboarding + AI credits | API limits, contact tiers, add-on features |
| Salesforce Agentforce | $75,000+ / year | Per-action usage (Flex Credits) | Implementation partner, credit overages |
See exactly where your money goes with each platform (based on 15-20 user team)
Three hidden cost drivers that multiply your spend as you scale
As more SDRs, AEs, RevOps, managers, and founders use the system, costs scale linearly. Adding 10 more users can mean $20,000+ more per year — even if those users only need basic access.
Agentic workflows involve many small actions. Per-action pricing increases cost as automation improves. The better your AI performs, the more you pay — a hidden success tax.
Many teams pay separately for enrichment, CRM automation, call intelligence, and agent runtimes. Each tool adds licensing costs, integration overhead, and vendor management complexity.
Enterprise platforms typically require 12-36 month commitments. Early termination fees can reach 50-100% of remaining contract value. Dhisana AI offers month-to-month billing with no long-term commitments.
Salesforce implementations average $50,000-$150,000 for mid-market companies. HubSpot onboarding starts at $3,000 and scales with complexity. Dhisana AI is self-service with guided setup included.
Complex platforms require dedicated admins. The average Salesforce admin salary is $95,000/year. Many mid-market companies need 0.5-1 FTE just to maintain their GTM stack.
Contact limits, API call limits, storage limits — enterprise platforms are designed to push you into higher tiers as you grow. A "$50K platform" often becomes $80K+ within 18 months.
Designed for orchestration-first GTM teams with predictable pricing
Dhisana AI pricing scales by active lead volume rather than seats or micro-actions, allowing organizations to run always-on workflows without cost surprises.
An Active Lead is any lead that had a touchpoint during the billing month:
Leads with no activity in a month don't count — you only pay for leads the system actually works on.
Add your entire team — SDRs, AEs, RevOps, executives — without per-seat charges.
Know exactly what you'll spend based on lead volume, not unpredictable usage meters.
As your automation improves, your cost per outcome decreases — no success penalties.
Dhisana AI aligns cost with outcomes. As agentic GTM workflows scale across teams, spend remains predictable and controlled — unlike enterprise platforms where success directly increases licensing and usage fees.
What you get at each price point
| Capability | Dhisana AI ~$5K/yr |
Gong $50K+/yr |
HubSpot Enterprise $50K+/yr |
Salesforce Agentforce $75K+/yr |
|---|---|---|---|---|
| Unlimited User Seats | ✓ | ✗ | ✗ | ✗ |
| AI Lead Research & Enrichment | ✓ | Limited | Add-on | Add-on |
| Multi-Channel Sequencing | ✓ | ✗ | ✓ | Add-on |
| Autonomous AI Agents | ✓ | ✗ | Breeze AI | ✓ |
| Call Intelligence | ✓ | ✓ | Add-on | Add-on |
| Website Visitor De-anonymization | ✓ | ✗ | Add-on | Add-on |
| CRM Integration (HubSpot/Salesforce) | ✓ | ✓ | Native | Native |
| Champion & Job Change Tracking | ✓ | Limited | ✗ | Add-on |
| Custom Signal Creation | ✓ | ✗ | Limited | ✓ |
| No Long-Term Contract | ✓ | ✗ | ✗ | ✗ |
| Self-Service Setup (No Implementation) | ✓ | ✗ | Partial | ✗ |
Dhisana AI is an autonomous GTM orchestration platform that enables teams to build, deploy, and scale custom AI agents across prospecting, qualification, engagement, CRM hygiene, deal acceleration, and forecasting — without enterprise cost structures.
Start free today. Scale with predictable pricing. No per-seat or per-action surprises.